Education

Education

education
Education as the mission

Reputation management is a relatively new area of managerial work in Ukraine. That is why we pay special attention to educational programs explaining its essence and best practices. In addition to major educational projects, such as the PRNext International Forum and the National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”, we also hold corporate training:

01
Training and coaching sessions for business beneficiaries and top managers
02
Training and master classes for PR teams or cross-functional groups from one organization
03
Open training for a wide audience
04
Open expert discussions

And, of course, we actively cooperate with Ukrainian universities. Olena Derevianko conducts master classes at the request of colleagues from the academic world, we accept students for internships. Because the future begins today, and we consider it our duty to share knowledge in order to make this future as good as possible for our society.

The world belongs to those who can read

And, of course, we actively cooperate with Ukrainian universities. Olena Derevianko conducts master classes at the request of colleagues from the academic sphere, and we get students for internships. That’s because the future begins today, and we consider it our duty to share knowledge to make this future as good as possible for our society.

 

In today’s world, publishing is done with the click of a button. Does this devalue the printed word? Not at all. We know the value of quick publications on the web, because sometimes a well-timed word is worth a hundred volumes. However, we realize that fundamental thoughts require a different form. No wonder businessmen and government officials still sign the most important agreements on paper. So, both forms have their advantages.

Olena Derevianko is the author of more than 80 scientific papers and 200 popular science articles, co-author of textbooks for students of economic specialties, including the monograph Reputation Management in Business, published in Ukrainian, Russian and English. Her new book, General Theory of Reputation, was presented at the London Book Fair 2023 in April. In addition to her scientific work and professional activities in the field of reputation management, Olena Derevianko is also a sought-after writer, publicist and columnist. In 2019, 2 volumes of her essays were published under the general title “Essays on second thoughts”.

"Essays on second thoughts", part I, II.

The future of the world and the future of communications

The place of reputation in the work of organizations and people's lives

Criteria for the effectiveness of reputation management

Ethics of reputation management

Professional requirements for PR professionals

State formation

Topics of the book "Essays on second thoughts"

Do you want to improve your knowledge? Order the book for free.
  • PR
  • Marketing
  • Education
  • Business
  • Politics
  • State bodies
  • NGO
  • Other
  • Essays on second thoughts. Part I
  • Essays on second thoughts. Part II
  • Reputation Management in Business
  • General Theory of Reputation
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