Reputation management is a relatively new area of managerial work in Ukraine. That is why we pay special attention to educational programs explaining its essence and best practices. In addition to major educational projects, such as the PRNext International Forum and the National Rating of Corporate Reputation Management Quality “Reputation ACTIVists”, we also hold corporate training:
And, of course, we actively cooperate with Ukrainian universities. Olena Derevianko conducts master classes at the request of colleagues from the academic world, we accept students for internships. Because the future begins today, and we consider it our duty to share knowledge in order to make this future as good as possible for our society.
And, of course, we actively cooperate with Ukrainian universities. Olena Derevianko conducts master classes at the request of colleagues from the academic sphere, and we get students for internships. That’s because the future begins today, and we consider it our duty to share knowledge to make this future as good as possible for our society.
In today’s world, publishing is done with the click of a button. Does this devalue the printed word? Not at all. We know the value of quick publications on the web, because sometimes a well-timed word is worth a hundred volumes. However, we realize that fundamental thoughts require a different form. No wonder businessmen and government officials still sign the most important agreements on paper. So, both forms have their advantages.
Olena Derevianko is the author of more than 80 scientific papers and 200 popular science articles, co-author of textbooks for students of economic specialties, including the monograph Reputation Management in Business, published in Ukrainian, Russian and English. Her new book, General Theory of Reputation, was presented at the London Book Fair 2023 in April this year. In addition to her scientific work and professional activities in the field of reputation management, Olena Derevianko is also a sought-after writer, publicist and columnist. In 2019, 2 volumes of her essays were published under the general title “Essays on second thoughts”.
"Essays on second thoughts", part I, II.
The future of the world and the future of communications
The place of reputation in the work of organizations and people's lives
Criteria for the effectiveness of reputation management
Ethics of reputation management
Professional requirements for PR professionals
Topics of the book "Essays on second thoughts"
After reading the book the question arose - why it did not appear earlier. Then the political world would be much richer and more diverse.
"Olena Derevianko's books are much more than ordinary business literature. These are philosophical works, where each word is sometimes worth more than a whole chapter of another author."
While reading the Experiments of Clear Thinking you feel as if Kant suddenly appeared in the Middle Ages and talked about the principles of thinking and worldview, about morally colored mind and ethics. Or as if in the middle of a self-examining crowd in a room of crooked mirrors, someone shouted: It's you! This is the feeling after reading this book: intellectual, frank, sharp, analytical, though sensual however. And there is also a desire to really change something - not cosmetically, but essentially.
Modern journalism can be completely newspaper and opportunistic, but it can also be deep and have literary value. In the case of the Experiments of Clear Thinking, we are dealing with high-quality essay writing of literary value, whether it is about philosophical reflections or more applied professional issues.
Rather often, modern publicists sin by constantly coming back to the same topics and a rather superficial approach. In the writer's debut of Olena Derevianko, both encyclopedic knowledge and unconditional talent are evident.