Olena Derevianko's blog is a selection of author's insights about the role of reputation and reputation management in the modern world.
Posts highlight industry professional standards and the realities of PR pros in business and politics. Significant successful PR cases and epic fails. Reputational risks and anti-crisis solutions. Many posts are devoted to the art of management - reputation, company, city, country. And the art of remaining human in our changing modern times, when the ideals of humanism have turned into beautiful words for many, losing their important meaning.
Vice-president of the Ukrainian PR-League and Member of the Board of the Association of Corporate Security Professionals of Ukraine
Co-founder and partner of PR-Service Agency
Doctor of Economic Sciences (Ukraine) and Political Economy (Switzerland), Professor
Represents Eastern European countries in the team of the Center for European Democracy Studies, Brussels as an Honorary Fellow
Ten Signs of a Great PR Specialist
Not a Ten-Rubble Bank Note
PR Attack: Reality and Paranoia
Passion For Image
"People of business" and "ones of showing off"
Work for Reputation
Fragility of Strength
Victims of the Information War