SHABO
The SHABO company entered the TOP-25 best employers of Ukraine in 2020. And it is also one of the largest taxpayers of the country's wine industry for almost 10 years.
ORGANIZATION OF MEDIA PRESS TOUR TO COVER THE OPENING OF THE SHABO WINE CULTURE CENTER
A journey to the heart of wine
The Shabo company, which is one of the largest Ukrainian wine producers, has set itself an ambitious goal - to popularize Ukrainian wine and tell consumers that domestic noble drinks are not inferior to the best wines from traditional European wine regions. Improving the culture of having a drink is the most important noble goal of Shabo company. For this purpose, the only in Ukraine SHABO WINE CULTURE CENTER (Odesa region) was created.
Task
Before the opening day of the SHABO WINE CULTURE CENTER, organize a number of press events for the media and opinion leaders.
What did we do?
The designated program of the visit is aimed at turning a "business trip" into a full-fledged "wine experience". The program included organizational and logistical support for guests, team coordination, solving non-standard situations, providing materials and monitoring of media publications.
01
20 journalists from leading Ukrainian media participated in the event, wrote articles and TV stories. Those were:
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7 TV channels: 1+1, ICTV, STB, Inter, First National, Business World, Channel 5
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Print media: Business, Companion, Express, Gazeta.UA, Segodnya, Travel Gazette, Women's Magazine, Otdohni, Liza, STORY, Aktsyz, Gallery of drinks.
02
General coverage:
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print media — more than 2 million contacts;
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TV — about 13 million contacts.