MSD
International biopharmaceutical company headquartered in the USA. One of the largest pharmaceutical companies in the world.
LAUNCH OF A NEW BRAND OF PAINKILLERS - "ARKOXIA"
A new word in the battle with pain
The international pharmaceutical company MSD specializing in the manufacturing of its own highly effective drugs.
Task
The launch of the new non-steroidal anti-inflammatory and anti-rheumatic drug "Arkoxia" had to be supported both from the event organization side and from the side of media.
What did we do?
Full organizational servicing and holding of professional events, their coverage in specialized and professional media dealing with medical and pharmaceutical topics. A series of scientific and practical conferences for doctors was organized with the involvement of well-known neurologists, orthopedists, rheumatologists and traumatologists.
01
More than 3,000 visitors to professional events for medical practitioners of various profiles.
02
Effective media support:
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about 50 publications in professional and specialized media;
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5 stories on TV;
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More than 2 million contacts - the total coverage of the media campaign.