INTERCHEM
Pharmaceutical enterprise, one of the leading developers, manufacturers and suppliers of high-quality and affordable medicines in Ukraine.
COOPERATION WITH THE COMPANY IN VARIOUS AREAS AND WITH DIFFERENT MEDICATIONS
Focus on health
The pharmaceutical company InterChem is one of the notable players in the Ukrainian drug market. The most famous of its products is Amiksyn IS.
Task
Our collaboration gave a major boost to the promotion of InterChem products both for a wide audience and for the professional community. Among other regular tasks, such as round tables meetings, drug presentations and regional educational events for doctors, the launch of the second production line turned into an ambitious event. The company's production capacity will significantly increase, and they will be used to produce a new drug - Amiksyn IS, which later became the best known medication in the InterChem portfolio.
What did we do?
To announce the launch, the client chose a classic event coverage option – a press tour with grand opening and the involvement of pharmaceutical industry experts, able to professionally assess the potential of the new antiviral drug "Amiksin IS".
01
Total coverage: over 1.5 million contacts in print media, about 300,000 contacts on TV.
02
More than 20 leading media journalists attended the event and made articles and TV video stories.
03
Numerous publications in specialized media.