ATB
Ukrainian company specializing in retail trade. Founded in 1993. It has more than 50,000 stores throughout Ukraine.
CHARITY FUNDRAISING FOR THE INJURED CHILDREN REHAB
Flamboyant down-to-goodness heroes
As a retail leader, ATB cannot stand aside when those who are the personification of the future - the children of Ukraine – are suffering. The company is starting a charity fundraising project for the rehab of injured children.
Task
To create a strong game and entertainment-based campaign to support the project, not exploiting the charity issue.
What did we do?
To stake on digital: ensure the mass media and social networks communications, building a social promotion of the project to attract the largest number donors.
01
Due to a wide promotion in the media and social networks, UAH 20 million was raised within two months of the project.
02
The ATB "Brights" application is the №1 game in the App Store and Google Play in Ukraine.
03
The players' videos have garnered over 15 million views on TikTok and over 10 million views on YouTube.
04
Overall media coverage is more than 10 million contacts.
05
Over 60 publications in national and regional coverage media.
06
36 television stories on national and regional TV channels.