DCH

ECOPOLIS HTZ LAUNCH AND MEDIA COVERAGE ASSISTANCE

Technologies and innovations park

Our client. The Ecopolis HTZ high-tech business-park project is a DCH group long-term investment project actively investing in the development of the economy of Ukraine in general and the Kharkiv region in particular. The deep redevelopment of the territory of the Kharkiv Tractor Plant aims to create a unique world-class ecosystem for the development of business, research and innovation. The cost of the Ecopolis HTZ project will amount to $1 billion of investment, which will provide the creation of more than 10,000 jobs.

Task

At the design stage, to make the business-park a powerful media product that can be presented to the world-class business elite in order to attract investments.

What did we do?

Systematically joining the project team, PR-Service specialists:

Tell the story of the project and support the target tone of voice.
Participate in the visual materials designing.
Organized and provided coverage of the signing ceremonies of more than 20 memorandums with partners.
Conducted a number of other press events with the parties involved, including visits to Kharkiv by Nathaniel Rothschild (Volex plc) and Jack Ma (Alibaba Group).

Hundreds of publications in Ukrainian media (news sites, television, social networks).

Ensuring the visibility of the project among potential investors in two years, professional communities, public opinion leaders and other stakeholders.

Positive attitude of the local community towards the project and willingness to support it.