The largest telecommunications operator of Ukraine, which provides mobile communication and data transmission services to more than 24.3 million customers
PARTICIPATION IN THE INTERNATIONAL DONORS CONFERENCE IN LUGANO, SWITZERLAND
The maximum unspectacular process of signing the Memorandum had to be decently covered and told about its significance for the future of the country.
The event coverage plan was based on a clear message box designed to explain to the general public information about why infrastructure is so important and what role Kyivstar plays in its restoration.
75% is the highest industry indicator of audience acceptance of the Kyivstar brand based on the reputation criteria "Support of Ukraine and Ukrainians", "Stable operation of the network", "User support".
57% is the indicator of perception of Kyivstar among other operators as the most patriotic telecom operator of Ukraine, which is twice the combined indicator of competitors.