KYIVSTAR

The largest telecommunications operator of Ukraine, which provides mobile communication and data transmission services to more than 24.3 million customers

PARTICIPATION IN THE INTERNATIONAL DONORS CONFERENCE IN LUGANO, SWITZERLAND

Digital renaissance

Kyivstar took part in the international conference of donors in Lugano, Switzerland, dedicated to the post-war reconstruction of Ukraine. However, it was not limited to just participation - Kyivstar signed a Memorandum with the Ministry of Digital Transformation of Ukraine on cooperation in the spheres of cyber protection, counteraction to information threats to Ukraine, as well as on the restoration and development of digital infrastructure and allocated UAH 300,000,000 for its restoration within the framework of provision of the UNITED24 state program.

Task

The maximum unspectacular process of signing the Memorandum had to be decently covered and told about its significance for the future of the country.

What did we do?

The event coverage plan was based on a clear message box designed to explain to the general public information about why infrastructure is so important and what role Kyivstar plays in its restoration.

Over 150 publications and broadcasts in Ukrainian media.

Reaching more than 20.4 million contacts in online media, on television, in social networks and channels in messengers.

Media appearances and coverage are twice as high as other donors and participants of the Memorandum in general.

100% neutral-positive recall of the Kyivstar corporate brand.

Indices of perception of the operator based on the results of activities during the period of full-scale war

75% is the highest industry indicator of audience acceptance of the Kyivstar brand based on the reputation criteria "Support of Ukraine and Ukrainians", "Stable operation of the network", "User support".
57% is the indicator of perception of Kyivstar among other operators as the most patriotic telecom operator of Ukraine, which is twice the combined indicator of competitors.