Ukrainian company specializing in retail trade. Founded in 1993. It has more than 50,000 stores throughout Ukraine.
MEDIA COMMUNICATION OF SOCIAL SOLIDARITY EVENTS
Solidarity in the COVID-19 response
To highlight the social solidarity campaign and strengthen the reputation of ATB as a reliable socially responsible partner.
National coverage of communication with a focus on local/regional media and a number of related activities:
- Creating texts and multimedia content for all types of communication - corporation official messages, mass media and social networks materials, including channels in messengers.
- Responding to crisis communication challenges, leveling the consequences of negativity.
- Informing about the ATB online trading platform.
More than 200 news items in national media, including news sites and TV stories.
Over 800 media displays of regional coverage, including regional/local news sites, TV stories, popular social media publics and messenger channels.