10.2004-03.2006

During the indicated period the PR-Service agency rendered reputation-building and product-based PR services (TM “Khlebodar”) to the CJSC “Agroservice 2000”. The Agency published unpaid PR materials, regularly distributed press-releases and company news, provided PR-support of the events, and edited the comments of the spokespersons of the company for the mass media. An event-based PR campaign has been carried out and included organization of visit to Kiev of Michel Montignac, a well-known French nutritional specialist (November 23-24, 2005), conducting a press-conference with Michel Montignac where also a coarse flour of TM “Khlebodar” were promoted and covered by 48 mass media, as well as organization and implementation of a press-tour for journalists from Zaporozhzhye and Dnepropetrovsk (March 23, 2005). The AVE indicator calculated from November 2004 till December 2005 amounted to 6.74 which shows a significant resource saving compared to the cost of direct advertising though advertisement departments of mass media. It also proves the effectiveness of the Agency’s work.

04-07.2009

During the mentioned period the PR-Service agency provided PR support to the sales of the company’s products (product-based PR of milk and sour cream of TM “Prostokvashino”) combined with the rescue package on neutralization of negative consumers’ stereotypes towards dairy products manufactured on plants. The Agency developed PR-strategy, ensured presence in targeted mass media, carried out event-based PR, namely a press-conference “Results of testing of Ukrainian milk and dairy products of the leading national producers” (May 2009), and a round table “The scientists’ opinion about Ukrainian dairy products” (June 2009), etc.

04-07.2009

During the mentioned period the PR-Service agency provided PR support to the sales of the company’s products (product-based PR of milk and sour cream of TM “Prostokvashino”) combined with the rescue package on neutralization of negative consumers’ stereotypes towards dairy products manufactured on plants. The Agency developed PR-strategy, ensured presence in targeted mass media, carried out event-based PR, namely a press-conference “Results of testing of Ukrainian milk and dairy products of the leading national producers” (May 2009), and a round table “The scientists’ opinion about Ukrainian dairy products” (June 2009), etc.

01.2008

Within the indicated timeframe the PR-Service agency rendered reputation-building PR services to All-Ukrainian Bakers Association (AUBA), as well as implemented a PR program for the new AUBA members. The Agency prepared and published PR articles in business, industry-specific and specialized editions, wrote and distributed press-releases, organized and prepared news TV spots about AUBA activities on TV, developed information content for the web-site: prepared PR materials, news, and topics for the web-site’s forum. An event-based PR campaign has been also carried out (in the form of press-conferences). Moreover the Agency successfully used Government Relations tools in implementation of several projects.

12.2005-12.2007

Within the indicated timeframe the PR-Service agency rendered reputation-building PR services to All-Ukrainian Bakers Association (AUBA), as well as implemented a PR program for the new AUBA members. The Agency prepared and published PR articles in business, industry-specific and specialized editions, wrote and distributed press-releases, organized and prepared news TV spots about AUBA activities on TV, developed information content for the web-site: prepared PR materials, news, and topics for the web-site’s forum. An event-based PR campaign has been also carried out (in the form of press-conferences). Moreover the Agency successfully used Government Relations tools in implementation of several projects.

09.2004-12.2005

Throughout mentioned period the PR-Service agency rendered reputation-building PR services to the concern “Stoik” as well as product-based PR services for the TM “Batik”, TM “Domashniy”, TM “Askold”. The Agency prepared and published PR materials in business, industry-specific and specialized mass media, wrote and distributed press-releases, ensured the presence of client’s expert opinion in relevant materials in business mass media. An event-based PR campaign has been also carried out and included organization of participation of commercial director as a speaker in such conferences as “Sales management. Territorial expansion”, “Sales strategy in food-processing industry”, as well as carrying out a workshop “Implementation of promotional activities to stimulate wholesale and retail sale of tea of the TM “Askold”. In addition a press-tour on the plant has been successfully organized and conducted (September 2004). Based on the results of a press-tour the AVE indicator reached 8.65 which prove the work of PR-Service team to be very effective and of a high quality. The Agency also developed a concept of upgrading a PR component of the corporate web-site, provided informational content for it, prepared texts for the corporate booklet, and rendered regular consultation services on realization of the PR-strategy.

09.2004-12.2005

Throughout mentioned period the PR-Service agency rendered reputation-building PR services to the concern “Stoik” as well as product-based PR services for the TM “Batik”, TM “Domashniy”, TM “Askold”. The Agency prepared and published PR materials in business, industry-specific and specialized mass media, wrote and distributed press-releases, ensured the presence of client’s expert opinion in relevant materials in business mass media. An event-based PR campaign has been also carried out and included organization of participation of commercial director as a speaker in such conferences as “Sales management. Territorial expansion”, “Sales strategy in food-processing industry”, as well as carrying out a workshop “Implementation of promotional activities to stimulate wholesale and retail sale of tea of the TM “Askold”. In addition a press-tour on the plant has been successfully organized and conducted (September 2004). Based on the results of a press-tour the AVE indicator reached 8.65 which prove the work of PR-Service team to be very effective and of a high quality. The Agency also developed a concept of upgrading a PR component of the corporate web-site, provided informational content for it, prepared texts for the corporate booklet, and rendered regular consultation services on realization of the PR-strategy.

09.2004-12.2005

Throughout mentioned period the PR-Service agency rendered reputation-building PR services to the concern “Stoik” as well as product-based PR services for the TM “Batik”, TM “Domashniy”, TM “Askold”. The Agency prepared and published PR materials in business, industry-specific and specialized mass media, wrote and distributed press-releases, ensured the presence of client’s expert opinion in relevant materials in business mass media. An event-based PR campaign has been also carried out and included organization of participation of commercial director as a speaker in such conferences as “Sales management. Territorial expansion”, “Sales strategy in food-processing industry”, as well as carrying out a workshop “Implementation of promotional activities to stimulate wholesale and retail sale of tea of the TM “Askold”. In addition a press-tour on the plant has been successfully organized and conducted (September 2004). Based on the results of a press-tour the AVE indicator reached 8.65 which prove the work of PR-Service team to be very effective and of a high quality. The Agency also developed a concept of upgrading a PR component of the corporate web-site, provided informational content for it, prepared texts for the corporate booklet, and rendered regular consultation services on realization of the PR-strategy.

09.2004-12.2005

Throughout mentioned period the PR-Service agency rendered reputation-building PR services to the concern “Stoik” as well as product-based PR services for the TM “Batik”, TM “Domashniy”, TM “Askold”. The Agency prepared and published PR materials in business, industry-specific and specialized mass media, wrote and distributed press-releases, ensured the presence of client’s expert opinion in relevant materials in business mass media. An event-based PR campaign has been also carried out and included organization of participation of commercial director as a speaker in such conferences as “Sales management. Territorial expansion”, “Sales strategy in food-processing industry”, as well as carrying out a workshop “Implementation of promotional activities to stimulate wholesale and retail sale of tea of the TM “Askold”. In addition a press-tour on the plant has been successfully organized and conducted (September 2004). Based on the results of a press-tour the AVE indicator reached 8.65 which prove the work of PR-Service team to be very effective and of a high quality. The Agency also developed a concept of upgrading a PR component of the corporate web-site, provided informational content for it, prepared texts for the corporate booklet, and rendered regular consultation services on realization of the PR-strategy.

2005-2006

During the indicated period the PR-Service agency rendered integrated services to the Ukrainian distilling company Nemiroff on organization of an International Journalists Contest “Golden Fern”. The Agency developed the program for the contest, prepared contest regulations, monitored works related to the contest, organized jury’s work, calculated contest results, and ensured journalists’ attendance of the awards giving ceremony. During 3 months cooperation period the Agency also provided content for the web-site and hourly news update on the web-site.

02.2006-12.2007

Within the indicated period the PR-Service Agency rendered reputation-building PR-services to the concern Overline, as well as provided PR support to the sale of concern’s products (product-based PR for vodka “Miagkov” by First Distillery Plant, sparkling wines under the TM “Odessa” and TM "L'Odessika" by Odessa Champagne Factory). The Agency published unpaid PR materials (9 publications per month), regularly distributed press-releases and company news. The Agency has successful experience in conducting major events such as celebration of the 5th anniversary of the trade mark “Miagkov” and 110th anniversary of the Odessa Champagne Factory. In addition, the Agency organized 2 press-tours for mass media representatives to the Odessa Champagne Factory, sponsorship by TM “Miagkov” the bartenders’ competition Roadhouse and the bartenders’ flairing championship Flair Castle 3. The leading representatives of business and specialized mass media were invited to the press-tour dedicated to the finale of Flair Castle 3 championship (the press-club of the M “Miagkov” has been created). During the cooperation period the PR schedule has been fulfilled 232 %, the AVE indicator was 5.06.

02.2006-12.2007

Within the indicated period the PR-Service Agency rendered reputation-building PR-services to the concern Overline, as well as provided PR support to the sale of concern’s products (product-based PR for vodka “Miagkov” by First Distillery Plant, sparkling wines under the TM “Odessa” and TM "L'Odessika" by Odessa Champagne Factory). The Agency published unpaid PR materials (9 publications per month), regularly distributed press-releases and company news. The Agency has successful experience in conducting major events such as celebration of the 5th anniversary of the trade mark “Miagkov” and 110th anniversary of the Odessa Champagne Factory. In addition, the Agency organized 2 press-tours for mass media representatives to the Odessa Champagne Factory, sponsorship by TM “Miagkov” the bartenders’ competition Roadhouse and the bartenders’ flairing championship Flair Castle 3. The leading representatives of business and specialized mass media were invited to the press-tour dedicated to the finale of Flair Castle 3 championship (the press-club of the M “Miagkov” has been created). During the cooperation period the PR schedule has been fulfilled 232 %, the AVE indicator was 5.06.

02.2006-12.2007

Within the indicated period the PR-Service Agency rendered reputation-building PR-services to the concern Overline, as well as provided PR support to the sale of concern’s products (product-based PR for vodka “Miagkov” by First Distillery Plant, sparkling wines under the TM “Odessa” and TM "L'Odessika" by Odessa Champagne Factory). The Agency published unpaid PR materials (9 publications per month), regularly distributed press-releases and company news. The Agency has successful experience in conducting major events such as celebration of the 5th anniversary of the trade mark “Miagkov” and 110th anniversary of the Odessa Champagne Factory. In addition, the Agency organized 2 press-tours for mass media representatives to the Odessa Champagne Factory, sponsorship by TM “Miagkov” the bartenders’ competition Roadhouse and the bartenders’ flairing championship Flair Castle 3. The leading representatives of business and specialized mass media were invited to the press-tour dedicated to the finale of Flair Castle 3 championship (the press-club of the M “Miagkov” has been created). During the cooperation period the PR schedule has been fulfilled 232 %, the AVE indicator was 5.06.

04-07.2007

Throughout the mentioned time frame the PR-Service agency implemented anti-recession PR program, namely: ensured publication of paid materials in the mass media, conducted focus-groups, tested TV commercials, contributed to the technological and linguistic expertise of the concern production, facilitated the participation of product and TV commercial in a contest. The Agency also successfully organized and conducted the press-breakfast of the Roshen press-club on the topic “Chocolate worth its weight in gold: Roshen Classic on Ukrainian market” (Belvedere restaurant, May 22, 2007).

04-07.2007

Throughout the mentioned time frame the PR-Service agency implemented anti-recession PR program, namely: ensured publication of paid materials in the mass media, conducted focus-groups, tested TV commercials, contributed to the technological and linguistic expertise of the concern production, facilitated the participation of product and TV commercial in a contest. The Agency also successfully organized and conducted the press-breakfast of the Roshen press-club on the topic “Chocolate worth its weight in gold: Roshen Classic on Ukrainian market” (Belvedere restaurant, May 22, 2007).

10-11.2007

During the indicated period the PR-Service Agency rendered PR support to the company Barlinek Invest on the occasion of putting into operation a wooden floorboards production plant in Vinnitsa (October 25, 2007). The services of the Agency included invitation of representatives from business and specialized mass media of Kiev and Vinnitsa, organization of a press-tour and excursion of the plant. As a result the PR support program has been fully accomplished (coverage provided by 58 mass media).

04.2008

Development of the presentation concept of new cement carriers of the company “EuroCement Group Ukraine”.

04.2005

PR-support services during the exhibition “Ukraine’s Grain Farming 2005”. The Agency provided a PR-coverage of company’s participation in the exhibition, implemented products’ promotion, invited mass media representatives to the exhibition and monitored mass media.

08.2007-12.2008

Within the indicated period the PR-Service Agency rendered reputation-building PR-services to the company CJSC “Sanitary ware components production plant”. The Agency prepared and implemented the publication of unpaid PR articles in business, industry-specific and specialized editions, created and distributed press-releases, and ensured the presence of client’s comments in relevant materials published in business mass media. In addition the Agency organized and successfully carried out a number of B2B events, such as sight-seen tour of the plant for the clients and a trivia game with gifts for the enterprise clients. As a result of such cooperation the image of the plant has been improved in a desirable way by means of comprehensive presence in the media scene on a regular basis. The AVE indicator calculated during January-December 2008 amounted to 1.83 which shows a significant resource saving compared to the cost of direct advertising though advertisement departments of mass media. It also proves the work of PR-Service team to be very effective and of a high quality. The percentage of total fulfillment of the plan was 216.7%. The PR results reached within the bounds of such cooperation were the following: increased recognition of the Sanitary ware components production plant as a newsmaker among the journalists (as opinion leaders), rise of mass media loyalty towards the Plant, increased number of self-initiated requests from journalists, and positive attitude in related PR materials.

01.2007-11.2008

During the indicated period the PR-Service Agency rendered reputation-building PR-services to the bank “Big Energhiya”. The Agency created and distributed press-releases, wrote and published articles and commentaries in various types of mass media. In addition to that the Agency repeatedly organized participation of the bank representative in a variety of conferences. As a result of such cooperation the image of the bank has been improved in a desirable way by means of comprehensive presence in the media scene on a regular basis.

02-09.2008

Within the indicated timeframe the PR-Service Agency provided reputation- building and anti-recession PR services to the asset management company KINTO (AMC KINTO). It also rendered PR support to the sale of company’s services, i.e. product-based PR of the mutual funds and non-governmental pension funds managed by KINTO. Moreover an event-based PR campaign has been carried out which included 2 press-conferences, a round table in Dnepropetrovsk, 3 Internet-conferences, special events of viral marketing, etc. As a result of such cooperation the image of the AMC KINTO has been improved in a desirable way by means of comprehensive presence in the media scene on a regular basis. Based on the results of an external PR audit (ComInform Review of mass media activity of Investment companies and Asset Management companies in Ukrainian investment market), KINTO is among the top three companies with the maximum presence in mass media. It is also the most frequently mentioned company in a sub-group of authoritative business and socio-political printed media. During the cooperation between the Agency and the AMC KINTO, its AVE indicator has grown up from 1.56 to 6.19 which prove the work of PR-Service team to be very effective and of a high quality.

Comprehensive PR services from September 2007 until now

During the whole period the PR-Service Agency has been functioning as an external press-office for the DCH group, in general rending reputation-building PR-services to the company and providing PR-support for independent investment projects included in the program of preparation for European Championship – 2012, as well as for development projects in commercial and residential real estate. The Agency publishes unpaid PR materials, regularly distributes press-releases and company news. The Agency has successful experience in conducting major events such as signing Articles of Association of the new multiline construction holding Strabag Ukraine, a joint project of the major business groups: Strabag SE (Austria), Basic Element (Russia), and DCH (Ukraine). Moreover the Agency organizes PR support to the events held by Group’s sub-divisions, e.g. “Celebration on “Vozdvizhenka”, ensures the presence of the Group brand on the events, prepares presentation materials for the company, organizes participation of a Group representative as a speaker in sectoral conferences, forums and round tables, and monitors important news in the areas of interest of the client on a daily basis. The Agency also provides GR services to the company.

04.2007-08.2008

During the whole period of cooperation the PR-Service Agency rendered reputation-building PR-services as well as provided PR support to the sale of company’s services. The Agency published unpaid PR materials, regularly distributed press-releases and company news. The Agency has successfully carried out an event-based PR campaign which included several press-conferences and a mini-quest “Hunt for wallets” organized for journalists in Kiev and Dnepropetrovsk. The company holds credit for a successful advertising campaign in the regional mass media from April till August 2008. The total number of PR materials published since the beginning of cooperation is 105, including 46 items dedicated to Home Credit Bank and 59 items dedicated to Home Credit Finance. All publications were published free of charge which exceeds the planned volume of such publications 2.3 times. The AVE indicators calculated for the 1st quarter of 2008 for Home Credit Bank and Home Credit Finance amounted to 2.94 and 1.78 respectfully which show significant savings of resources compared to direct advertising cost through advertisement departments of mass media. The percentage of total plan fulfillment is 196.7%. The major results of the cooperation were the following: successful rebranding of Agrobank and Private Credit into Home Credit Bank and Home Credit Finance, consolidation of image of comfortable bank with European standards, growth of recognition of Home Credit Bank and Home Credit Finance as a newsmaker among journalists.

2006-2007

During the whole period of cooperation the PR-Service Agency rendered reputation-building PR-services as well as provided PR support to the sale of company’s services. The Agency published unpaid PR materials, regularly distributed press-releases and company news. The Agency has successfully carried out an event-based PR campaign which included several press-conferences and a mini-quest “Hunt for wallets” organized for journalists in Kiev and Dnepropetrovsk. The company holds credit for a successful advertising campaign in the regional mass media from April till August 2008. The total number of PR materials published since the beginning of cooperation is 105, including 46 items dedicated to Home Credit Bank and 59 items dedicated to Home Credit Finance. All publications were published free of charge which exceeds the planned volume of such publications 2.3 times. The AVE indicators calculated for the 1st quarter of 2008 for Home Credit Bank and Home Credit Finance amounted to 2.94 and 1.78 respectfully which show significant savings of resources compared to direct advertising cost through advertisement departments of mass media. The percentage of total plan fulfillment is 196.7%. The major results of the cooperation were the following: successful rebranding of Agrobank and Private Credit into Home Credit Bank and Home Credit Finance, consolidation of image of comfortable bank with European standards, growth of recognition of Home Credit Bank and Home Credit Finance as a newsmaker among journalists.

10.2004-04.2006

Within the indicated period the PR-Service Agency rendered reputation-building PR-services to the Joint-stock commercial bank TAS-Komerts Bank, as well as provided PR support to the sale of bank services. The Agency prepared and implemented the publication of PR articles in business, industry-specific and specialized editions, created and distributed press-releases, arranged for the interviews of senior management of the company in mass media, organized and followed up the PR campaigns on TV (on UT-1 channel, ICTV, TRK-Era, 5th channel, TRK “Ukraine”). The Agency also conducted a PR campaign on a regional level (publication of PR articles in leading regional mass media of Kharkov, Dnepropetrovsk, Zaporozhzhye, Donetsk, Nikolaev, Krivoy Rog, Cherkassy, Ternopol), developed the concept of PR – component of the corporate web-site, and prepared PR materials and news for the web-site. An event-based PR campaign has been carried out which included participation of bank representatives in round tables and conferences as a speaker. In addition to that the Agency successfully organized and conducted a press-conference of the Chairman of the Board of the Bank, Mr. S. Tigipko, dedicated to the launch by TAS-Komerts Bank of a joint project with IFC on corporate management program (October 17, 2005). The Agency also provided PR support of a ceremony of adoption of corporate code of the Joint-stock commercial bank TAS-KommertsBank.

01.2006-04.2007

During the indicated period the PR-Service Agency rendered reputation-building PR-services to the Insurance Group “TAS”, as well as provided PR support to the sale of insurance services. The Agency prepared and implemented the publication of PR articles in business, industry-specific and specialized editions, created and distributed press-releases, arranged for the interviews of senior management of the company in mass media, developed and implemented the concept of PR component for the corporate web-site, prepared PR materials and news for the web-site. The Agency also carried out an event-based PR campaign.

2009-2010

During the indicated period the PR-Service Agency rendered PR services to the Platinum Bank, as well as event management services on organization of the opening ceremony of bank branches in Lvov, Donetsk, Kharkov and Odessa. In addition, the Agency successfully carried out an advertisement campaign of the bank in regional mass media.

11-12.2005

During the indicated period the PR-Service Agency rendered reputation-building PR-services to the Active Bank. The Agency wrote and published paid PR articles in business print media.

09.2006-06.2007

Within the indicated timeframe the PR-Service Agency rendered reputation-building PR-services to UniCredit Bank. The services included publication of unpaid PR materials and regular distribution of press-releases and company news. In addition to that a PR support was provided to the sale of bank’s services (product-based PR of a complicated financial service), namely the project “PR support of mortgage program of UniCredit Bank” (during April-June 2007). The Agency successfully conducted a BTL event “Starling-house” in the framework of the project “Mortgage program of UniCredit Bank”, and carried out press-breakfasts and press-tours in regions. The AVE indicator of the project “PR support of mortgage program of UniCredit Bank” amounted to 2.79. This is a high level for a product-based PR and it proves the work of PR-Service team to be very effective and of a high quality.

2008

The Agency provided PR support, organized and conducted the press-conference “Insurance Company “Osnova” – outlooks for 2008.